NEUTROGENA: 2019 WALMART-EXCLUSIVE MAKEUP LAUNCH
Launching a teen-specific makeup line with trending colors to set the stage, I oversaw copy that would give Neutrogena a fresh cache that zillenials could discover and make their own. Pro tips and commentary from celeb make-up artist, Amy Oresman, created street cred for an audience that lives for authenticity. Selfies and shelfies, anyone?!
DESKTOP
