Sensodyne: Product Launch//MM&M Gold Winner
As GSK’s biggest product launch of 2018, my partner and I strategically pushed the client to depart from their go-to dentist testimonials, and instead tap into cultural relevancy. Launching Sensodyne Rapid Relief shortly after the Winter Olympics, we capitalized on the global attention garnered around speed and sport, showcasing how the human body, like Sensodyne Rapid Relief, can be engineered for speed. Sales were 154% above projections. We, too, brought home the gold.
2018 MM&M AWARDS: BEST PRODUCT LAUNCH GOLD WINNER
YOUTUBE MASTHEAD: 3+ MILLION VIEWS IN 24 HOURS
IN PURSUIT OF SPEED: TRAINING TO BE FAST
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